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"The Story of iGROUP"

For a more entertaining version of how our team got together, view this from our 2013 annual meeting.

Leadership Team

Steven Earl, CEO

Steve started his career in the insurance industry in 1991 while attending George Mason University, and working as a life agent selling in the family market. In 1992 Steve partnered with his father Larry Earl, to form Oak Tree Financial, an agency catering to the training and management of independent life agents. In 1996 Larry and Steve formed the iGROUP (insurance Group); created to help growing agencies achieve greater success by showing them the tools and techniques that led to the success of Oak Tree Financial. Steve has spent his entire career building product roll-outs with insurance companies, recruiting agents, mentoring agencies, and developing marketing systems to help producers generate greater income. In addition to his achievements with agency production building, in 2008 he published “Top Seller”, a book written to help insurance agents increase sales and income. Steve continues to lead the charge at iGROUP, and focuses heavily on helping distribution grow through better business practices.

Jennifer Earl, President

Jennifer joined iGROUP in 2004 and focuses on helping agencies grow and sustain their success. Previous to iGROUP, Jennifer worked as a consultant for 8 years helping clients succeed by focusing on business strategy and technology, an interest that developed in part from her experience working for the Atlanta Committee for the Olympic Games from 1994-96. Jennifer graduated from Harvard University and has an MBA from the Darden School at the University of Virginia.

Bruce Carlton, CLU,  Marketing Vice President

Bruce has thirty years of experience in the life insurance industry as a top producer then as a corporate executive with four insurance companies building distribution. He currently serves on the agency advisory board for a major insurance company. As a veteran of the life insurance industry, he has extensive experience in helping life brokerages grow through effective recruiting strategies and innovation. With his experience and the iGROUP platform of recruiting systems and technology platforms, he can help your agency achieve your growth goals.

Mark Fayak, Marketing Vice President

After graduating from Mercyhurst College in 1991, Mark started his brief career with the Federal government before accepting a position with Prudential in October of 1992. At Prudential and later at New York Life, Mark became a sales manager and started building agencies and recruiting. Mark went independent in 1999 and formed American Financial Partners, Inc with Jack Russell. From there they built AFP to a 6 million dollar premium agency before joining forces with the iGROUP. Mark enjoys working with agents in the retirement and estate planning markets.

Sheryl H. Roach, Marketing Vice President

Sheryl has over 24 years in the insurance industry, with a focus on marketing and administration. Since joining the organization in 1999, Sheryl has been focused on helping agents and agencies grow their business. Sheryl graduated with a B.S., Business Administration from Francis Marion University, Florence, South Carolina.

Jack Russell, Marketing Vice President

Jack Russell graduated from Virginia Tech with a B.S. degree in 1990, and shortly thereafter entered the insurance business, where he was ranked in the top 10 agents in the country for three years straight. He was then asked to start training and developing other agents in order to help grow the Washington, DC area for the company. After several years of being one of the carrier’s top sellers/recruiting managers, he joined New York Life as a Sales Manager where he was quickly ranked in the top 10% of Sales Managers in the country.. Wanting to build nationally, he decided to start his own brokerage with Mark Fayak. Quickly they both built the brokerage to a thriving organization growing their production by over 20% each year and consistently being a top IMO/BGA to many great A+ rated carriers. In 2005 he joined the powerful team of iGROUP, where today he helps agencies from beginning to the end of the sales process by applying over 20 years of insurance expertise.